TODAY by F/Nazca Saatchi & Saatchi Sao Paulo for Anonymous Neurotics

TODAY

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Industry Public Safety, Health & Hygiene
Media Radio
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Director Silvio Piesco
Production Tesis
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Account Supervisor Andre Gustavo Soares
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: ANONYMOUS NEUROTICS
Product/Service: MENTAL HEALTH SUPPORT
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima
Scriptwriter: André Faria/Keka Morelle
Account Supervisor: André Gustavo
Advertiser's Supervisor: Anonymous Neurotics
Production Company: TESIS, São Paulo, BRAZIL
Director: Silvio Piesco
Sound Studio: Tesis
Sound Engineer: Silvio Piesco
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: Today André had a shower for the first time in 2 weeks. Today Natalia ate an aple instead of a slice of pizza from 3 night ago. Today Edu washed up two plates, one knife and one spoon. Laura changed her pyjamas for blue jeans and a white t-shirt. Roberto almost called his daughter to say he’s sorry. And Alexandre didn’t pay for sex. Today Camila opened a window. Michael didn’t cut himself in the bathroom. Ana washed her hands 37 times instead of 89. Julia finally took the rubbish out. Jonathan finally talked to someone. And Paulo decided not to jump. For a neurotic depressive person, every day is a day to be proud of. Anonymous Neurotics. Hang on today. See you tomorrow.

Full script of the ad in the original language
SFX: Musica ANN: Hoje André tomou banho pela 1ª vez em duas semanas. Hoje Natalia comeu uma maçã ao invés de um pedaço de pizza de 3 noites atrás. Hoje Edu lavou dois pratos, uma faca e uma colher. Laura trocou o pijama por um jeans e uma camiseta. Roberto quase ligou para a sua filha para pedir desculpa. E Alexandre não pagou por sexo. Hoje Camila abriu uma janela. Michel não se cortou escondido no banheiro. Ana lavou as mãos 37 vezes ao invés de 89. Julia finalmente levou o lixo para fora. Jonathan finalmente falou com alguém. E Paulo decidiu não pular. Para um neurótico depressivo, todo dia é um dia para se orgulhar. Neuróticos Anônimos. Aguente firme hoje. Nos vemos amanhã.

Brief Explanation
'Hang on today, See you tomorrow.' That's the tagline created to the new Anonymous Neurotics campaign. The challenge was to incentivate depressive-neurotics to join the NA's program. The strategy was elevating their self-esteem, showing that each day is a victory.