MR. BIG MAN by BBDO Toronto for Mercedes-Benz

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MR. BIG MAN

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Industry Cars
Media Radio
Market Canada
Agency BBDO Toronto
Director Drew Frohman
Executive Creative Director Ian Mackellar
Account Supervisor Andrew Hayes
Production TA2
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ CANADA
Product/Service: MERCEDES-BENZ 4MATIC RANGE
Agency: BBDO CANADA
Executive Creative Director: Ian MacKellar
Scriptwriter: Chris Joakim/Mike Donaghey
Agency Producer: Adriana Laborde/Megan Flett
Account Manager: Steve Groh
Account Supervisor: Andrew Hayes
Advertiser's Supervisor: Christian Gani
Production Company: TA2, Toronto, CANADA
Director: Drew Frohman
Sound Studio: TA2
Music Artist/Title: TA2
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO CANADA, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Turn right ahead. Turn right. Turn around. I don’t know where we are. I am scared. Please turn around. Oh, I see what’s going on. Congratulations Mr. Big Man, you are getting your kicks while I am scared out of my dashboard. I am so mad at you right now. ANN: Go where no Mercedes has gone before. The GLK 4MATIC from Mercedes-Benz, starting at $42,900.

Brief Explanation
Brief: We wanted to tell consumers that Mercedes vehicles with 4MATIC (four wheel drive technology) handles well no matter where you go. Solution: For our campaign, we decided to utilise the iconic female navigation voice found in car GPS systems and dramatise what would happen if a driver took their 4MATIC Mercedes into unmapped territory. We figured the driver would probably be having fun even though the GPS system wouldn’t.