0-100 by Y&R Tel Aviv for Mercedes-Benz

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0-100

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Industry Cars
Media Radio
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Yariv Twig
Producer Kimberly Cross, Lora Schulson
Account Supervisor Yael Yuz
Production Shapam
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES
Product/Service: MERCEDES C63 AMG
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Scriptwriter: Sharon Refael
Account Manager: Noa Horn
Account Supervisor: Yael Yuz
Production Company: SHAPAM, Tel Aviv, ISRAEL
Producer: Kimberly Cross/Lora Schulson
Other Credits: Executive Client Director: Tal Fishbein; Narrator:Gil Kumar; English Narrator: Alex Derhohannesian
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: (Counts from zero to one hundred in 4.5 seconds) ANN: Zero to one hundred in four point five seconds flat. The new Mercedes C63 AMG. Unlike any other.

Full script of the ad in the original language
MVO: (Counts from zero to one hundred in 4.5 seconds) ANN: Mi efes lemea be arba nekouda hamesh shniot. Mercedes AMG C63 hachadasha. Unlike any other.

Brief Explanation
To launch the Mercedes C-63 AMG sports model we focused on its most exciting feature: its acceleration speed. 0 - 100 km/hour in 4.5 seconds flat.