THE THIRD EYE by Jung Von Matt/Alster Hamburg for Mercedes-Benz

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THE THIRD EYE

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Industry Cars
Media Radio
Market Germany
Agency Jung Von Matt/Alster Hamburg
Released June 2012

Awards

Eurobest 2012
Radio Cars & Automotive Services Bronze

Credits & Description

Type of entry: Product & Service
Category: Cars & Automotive Services
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ DISTRONIC PLUS
Agency: JUNG von MATT Hamburg, GERMANY
Advertiser DAIMLER
Product MERCEDES-BENZ DISTRONIC PLUS
Entrant JUNG von MATT Hamburg, GERMANY
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: THE THIRD EYE
Advertiser/Client: DAIMLER
Product/Service: MERCEDES-BENZ DISTRONIC PLUS
Entrant Company: JUNG von MATT Hamburg, GERMANY
DM/Advertising Agency: JUNG von MATT Hamburg, GERMANY


Brief Explanation
Distronic Plus is a new safety feature by Mercedes-Benz. It helps you keep a proper distance from the car in front of you. To demonstrate how useful this technique is we interviewed a couple of drivers with really strange driving habits. To show that there are many people out there on the streets you better avoid getting too close.
Distronic Plus. Because you never know who´s driving in front of you...