DUMB WAY TO DIE by McCann Erickson Melbourne for Metro Trains

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DUMB WAY TO DIE

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Industry Public Transport, Mass Transit
Media Radio
Market United Kingdom
Agency McCann Erickson Melbourne
Executive Creative Director John Mescall
Creative Director Pat Baron
Producer Cinnamon Darvall
Account Supervisor Adrian Mills
Production N/a
Released January 2013

Awards

Cannes Lions 2013
Radio Lions Product & Service; Public Health & Safety Grand Prix
Radio Lions Craft; Best Scriptwriting Gold
Radio Lions Craft; Best Use of Music and/or Sound Design Gold

Credits & Description

Type of entry: Craft
Category: Best Use of Music and/or Sound Design
Advertiser: METRO TRAINS
Product/Service: METRO TRAINS
Agency: McCANN MELBOURNE, AUSTRALIA

Chief Creative Officer: N/A
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Scriptwriter: John Mescall
Agency Producer: Mark Bradley
Account Supervisor: Adrian Mills
Producer: Cinnamon Darvall
Sound Engineer: Ollie Mcgill
Music: John Mescall
Account Manager: Alec Hussain
Planner: Adrian Mills