Microsoft Radio FLAT SCREEN by Xg Publishing

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Industry Software & Multimedia Productions, SaaS, Business equipment & services
Media Radio
Market Italy
Agency Xg Publishing
Director Paolo Monesi
Account Supervisor Andrea Vitali
Released November 2004

Credits & Description

Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali

Script in English

Male voice: Wow, your new flat screen is nice.

SFX: Windows announcement sound.

Male voice: But you’re still that horrible grey keyboard with wire as the mouse...

SFX: Multiple Windows new hardware sound connection.

Male voice: ...and still with the ball.

SFX: Windows new incoming mail sound.

VO: Microsoft wireless optical desktops.

SFX: Windows new hardware sound connection.

VO: Also blue tooth.

SFX: Windows change user sound.

VO: Keyboard and mouse have lost the grey.

SFX: wow crowd.

VO: The wire.

SFX: Scissors cut sound.

VO: And the ball.

SFX: bouncing ball.

SFX: Windows fanfare sound.

VO: Visit the Microsoft website.
Script in Orginal Language

Voce maschile: Bello il tuo nuovo schermo piatto.

SFX: Suono Windows di annuncio.

Voce maschile: Ma hai ancora quell’orribile tastiera grigiastra col filo come il mouse...

SFX: Suoni Windows connessione hardware multipli.

Voce maschile: ...e ancora con la pallina.

SFX: Suono Windows nuova mail ricevuta.

VO: Desktop ottici wireless Microsoft.

SFX: Suono Windows connessione hardware.

VO: Anche blue tooth.

SFX: Suono Windows cambio utente.

VO: Tastiere e mouse hanno perso il grigiastro.

SFX: Folla stupita.

VO: Il filo.

SFX: Forbici che tagliano.

VO: E la pallina.

SFX: Pallina che rimbalza.

FX: Suono Windows fanfare.

VO: Visita il sito Microsoft.
Brief Explanation

The spot is based on the idea that you can promote an image of yourself from your old desktop items.
Using the original Windows sounds effects in the commercial makes the product group immediately recognisable.