Microsoft Radio LAPTOP by Xg Publishing

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Industry Software & Multimedia Productions, SaaS, Business equipment & services
Media Radio
Market Italy
Agency Xg Publishing
Director Paolo Monesi
Account Supervisor Andrea Vitali
Released November 2004

Credits & Description

Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali

Script in English

SFX: Touch pad button click.

VO: Do you use a laptop?

SFX: Windows announcement sound.

VO: Do you use the touchpad, that little red thing or a mini mouse?

SFX: Windows error sound.

VO: Aren’t they adorable?

VO: Trash them.

SFX: Paper being screwed up (Trash PC sound).

SFX: Windows task completed successfully sound.

VO: From Microsoft the new Microsoft wireless optical mouse for laptops.

SFX: Windows new hardware connection sound.

VO: A real mouse.

SFX: Windows incoming new mail sound.

VO: Truly portable.

SFX: Multiple Windows new hardware connection sounds.

VO: No, no wires!

SFX: Windows fanfare sound.

VO: Visit the Microsoft website.
Script in Orginal Language

SFX: Click di touch pad.

VO: Usi il portatile?

SFX: Suono Windows di annuncio.

VO: Usi il touchpad, l’aggeggino rosso o il minimouse?

SFX: Suono Windows di errore.

VO: Adorabili vero?

VO: Buttali...

SFX: Carta accartocciata.

SFX: Suono Windows lavoro finito bene.

VO: Da Microsoft nuovo mouse ottico Microsoft senza fili per portatili.

SFX: Suono Windows connessione hardware.

VO: Un mouse vero.

SFX: Suono Windows nuova mail ricevuta.

VO: Portatile davvero.

SFX: Suoni Windows connessione hardware multipli.

VO: No, no nessun filo!

SFX: Suono Windows fanfare.

VO: Visita il sito Microsoft.
Brief Explanation

The spot is based on the image of you that your old desktop items can give people, playing on the original windows sounds as a strong, well known psychological support for the radio commercial comprehension.