Microsoft Radio MOUSE by Xg Publishing

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Industry Software & Multimedia Productions, SaaS, Business equipment & services
Media Radio
Market Italy
Agency Xg Publishing
Director Paolo Monesi
Account Supervisor Andrea Vitali
Released November 2004

Credits & Description

Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali

Script in English

SFX: Office noises

VO: Dresses and ties, furnishings, telephones, in the office people breathe your personality and your style.

SFX: A woman’s scream.

VO: And you’re still using that mouse...

SFX: Windows hardware disconnection sound.

VO: New Microsoft optical mouse by Stark.

SFX: Windows new hardware connection sound.

VO: Design, griffe, ergonomics.

SFX: Windows incoming new mail sound.

VO: Microsoft mouse by Stark.

SFX: Windows mouse click sound.

VO: Author clicks.

SFX: Windows fanfare sound.

VO: Visit the Microsoft website.
Script in Orginal Language

SFX: Rumori d’ufficio

VO: Abito e cravatte, arredi, telefoni, in ufficio si respira la tua personalità, il tuo stile.

SFX: Urlo di donna

VO: E usi ancora quel mouse...

SFX: Suono Windows disconnessione hardware

VO: Nuovo mouse ottico Microsoft by Stark

SFX: Suono Windows connessione hardware

VO: Design, griffe, ergonomia.

SFX: Suono Windows nuova mail ricevuta.

VO: Microsoft mouse by Stark

SFX: Suono Windows click del mouse

VO: Click d’autore

SFX: Suono di Windows fanfare

VO: Visita il sito Microsoft
Brief Explanation

The spot is based on the idea that you can promote an image of yourself from your old desktop items. Using the original Windows sound effects in the commercial makes the product group immediately recognisable.