Miller Radio ENTHUSIASM by Y&R Midwest Chicago

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Industry Beers and Ciders
Media Radio
Market United States
Agency Y&R Midwest Chicago
Creative Director Dave Loew
Released August 2004


Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew
Scriptwriter: Pete Figel
Agency Producer: Monica Wilkins

Script in English

LEAD SINGER: (Shouting through a microphone in a large concert hall) Hello Albany!

SFX: Sparse Applause.

LEAD SINGER: How's everyone feeling tonight?


WOMAN: (Lethargic) Pretty good.

MAN: Kind of sunburned!

LEAD SINGER: Hey, what's your name honey?

WOMAN: (Quickly) I've a boyfriend.

LEAD SINGER: All right! Are you ready to rock?

(Extended pause)

MAN: I think so.

LEAD SINGER: I can't hear you! Are you ready to rock?

(Extended pause)

MAN 2: My ears hurt.

LEAD SINGER: Cause once we get going, we are not going to stop, so you better be ready to go all night!

WOMAN: All night? I need my eight hours.

MAN 2: Yeah! Me too!

ANNCR: Rock without enthusiasm. That's like beer without taste. So this summer, celebrate fifty years of great rock by choosing the beer with more flavor than Budweiser. Miller Genuine Draft. Genuine flavor. Cold-filtered smooth. Miller. Good call.

LEGAL: Miller Brewing Company, Milwaukee, Wisconsin.