Miller Radio FOUR STAGES by Y&R Midwest Chicago

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Industry Beers and Ciders
Media Radio
Market United States
Agency Y&R Midwest Chicago
Creative Director Dave Loew
Released December 2004

Credits & Description

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew
Scriptwriter: Ryan Ebner/Dave Loew

Script in English

MUSIC: Inspirational, thoughtful.

JACK: Listen up people. It's time to [SFX: whimpy whistle] blow the whistle on Taste Loss. Taste Loss happens when you can't taste your beer. And it's seriously traumatic. The grieving process usually happens in four stages. The first stage: Shock.

WOMAN: Oh no, you can't taste your beer.

GUY 2: What are you talking about?

JACK: The second stage: Denial.

GUY 2: I can taste my beer, my beer tastes just fine.

JACK: The third stage: Anger.

GUY 2: Why is this happening to me? Why?

JACK: And finally, the last stage: Acceptance.

GUY 2: I can't taste my beer.

SFX: Bad whistle.

JACK: Blow the whistle on Taste Loss. Pick up a Miller Genuine Draft. Genuine flavor, Cold-filtered smooth. With more taste than Budweiser, compadre. So remember, Taste Loss doesn't just affect you.

DIFFERENT PEOPLE: It affects me. And me. And me. And me. And me. And me.

JACK: (annoyed) Okay, we got it.

LEGAL AVO 1: Message paid for by the Miller Brewing Company in conjunction with the Coalition of People who Don't Like Taste Loss and Would Like to Banish It from the Earth for the Remainder of Eternity.

JACK: Get the facts at

LEGAL AVO 2: Miller Brewing Company, Milwaukee, Wisconsin. Live Responsibly.

JACK: I'm Jack and I approved this message because it's my destiny.