Miller Radio RABID BADGER by Y&R Midwest Chicago

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Industry Beers and Ciders
Media Radio
Market United States
Agency Y&R Midwest Chicago
Creative Director Dave Loew
Released December 2004

Credits & Description

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew
Scriptwriter: Ryan Ebner/Dave Loew

Script in English

JACK: Hey America, can you hear what people are saying?

MAN: I wanna taste my beer.

WOMAN: I wanna taste my beer.

MAN 2: I wanna taste my beer.

JACK: They want to taste their beer, okay. But they can't. Because of Taste Loss.


MAN: I used to think Taste Loss was funny. Then I looked in the dictionary and found out what the word funny actually meant.

JACK: Taste Loss isn't funny. It stinks.

Group in unison: Taste loss stinks.

JACK: And still, most people don't even know what Taste Loss is.

WOMAN: Taste Loss is that a city in the Ukraine?

SFX: Buzzer.

JACK: Thanks for playing. Taste loss is when you can't taste your beer, and it will gnaw at you like a badger, a badger that has foam coming from its mouth.

GROUP IN UNISON: Rabid Badger.

JACK: So say goodbye to Taste Loss. Pick up a Miller Genuine Draft. Genuine flavor. Cold-filtered smooth. It has more taste than Budweiser and that's for real.

LEGAL AVO 1: Message paid for by Miller Brewing Company in conjunction with the Coalition of People Who Don't Like Taste Loss and Would Like to Banish It from the Earth For the Remainder of Eternity.

JACK: Get the facts at Because while Taste Loss isn't your fault, ignoring it is.

LEGAL AVO 2: Miller Brewing Company, Milwaukee, Wisconsin. Live Responsibly.

AVO: I'm Jack. And this message was supremely radical.