Miller Radio INTRODUCTIONS by Y&R Midwest Chicago

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Industry Beers and Ciders
Media Radio
Market United States
Agency Y&R Midwest Chicago
Creative Director Dave Loew
Released August 2004


Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew
Scriptwriter: Pete Figel
Agency Producer: Monica Wilkins

Script in English

SFX: Concert Ambience

LEAD SINGER: Thank you! All right! You guys have been great. I want you to meet some people. Over here on drums, Scott Whitney!

SFX: Drum Solo.

LEAD SINGER: The guy on my left, holding down the harp, Larry Gies!

SFX: Harp Solo

WOMAN: (yelling from the audience) We love you Larry!

LEAD SINGER: Yeah! To the right we got Tim Cawley on Bassoon!

SFX: Bassoon Solo.

MAN: (yelling from the audience) Timmy!

LEAD SINGER: My man in back with all the angles, Jory Edmunds on Triangle!

SFX: A single Triangle note.

ANNCR: Rock without guitars. That's like beer without taste. So this summer, celebrate fifty years of great rock by choosing the beer with more taste than Bud Light. Great tasting, less filling, Miller Lite. Miller. Good call.

LEGAL: Miller Brewing Company, Milwaukee, Wisconsin.