Miller Radio QUESTIONS by Y&R Midwest Chicago

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Industry Beers and Ciders
Media Radio
Market United States
Agency Y&R Midwest Chicago
Creative Director Dave Loew
Account Supervisor Barrett Book, Ej Militi
Released December 2004

Credits & Description

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew
Scriptwriter: Ryan Ebner/Dave Loew
Account Supervisor: Barrett Book/Ej Militi

Script in English

JACK: Hey America, do you know what this is?

SFX: Phone ringing.

AVO: It's your wake up call. So seriously, open up your eyes to the problem of Taste Loss.

GUY: Once I ordered a regular light beer. And I couldn't taste it.

JACK: That's Taste Loss.

GROUP: Taste Loss!

GUY 2: How can I protect myself?

GUY: Do I have Taste Loss?

WOMAN: Where does Taste Loss come from?

JACK: We think that Taste Loss comes from the dark realm, a place where evil and light clash in the eternal battle for everyday beer drinkers like you.

GUY 2: Really?

JACK: No, I just think that sounded sweet. Do you know how to fight Taste Loss?

GUY 2: ...With the magical powers of healing crystals and moisturising ointment?

JACK: ...Wrong. You simply pick up a great tasting, less filling Miller Lite. With half the carbs of Bud Light. Seriously, get the memo: Miller Lite has more taste than Bud Light. And remember, Taste Loss doesn't just affect you...

GROUP: It affects the entire universe!

LEGAL AVO 1: Message paid for by Miller Brewing Company in conjunction with the Coalition of People Who Would Like to Put Taste Loss on a Barge and Send It Out into Dangerous Waters.

JACK: Get the facts at

LEGAL AVO 2: Per 12 ounces, Miller Lite has 96 calories, 3.2 grams of carbs, 0.9g of protein and 0.0g of fat. Bud Light has 6.6 grams of carbs. Miller Brewing Company, Milwaukee, Wisconsin. Live Responsibly.

JACK: I'm Jack. And I approved this totally wicked message.