Miller Radio UNPLEASANT SIDE EFFECTS by Y&R Midwest Chicago

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Industry Beers and Ciders
Media Radio
Market United States
Agency Y&R Midwest Chicago
Creative Director Jon Wyville, Dave Loew
Account Supervisor Barrett Book, Ej Militi
Released December 2004


Clio Awards 2005
Tv & Radio Beverages/Alcoholic Silver

Credits & Description

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew/Jon Wyville
Scriptwriter: Tohru Oyasu
Agency Producer: Monica Wilkins
Account Supervisor: Barrett Book/Ej Militi
Sound Engineer: Michael Mason

Script in English

MAN: What makes Miller Lite such a great light beer? Well, it's simple. Miller Lite has only 3.2 grams of carbohydrates. So you can enjoy the great beer taste of Miller Lite with less of the unpleasant side effects, like bloating, weight gain, a beer gut, love handles, triple chin, cankles, front butt and man boobs. Less carbs means less calories and less chance of earning nicknames like The Eclipse, Captain Jiggly, Señor Fatty Fat Pants, or even ironic nicknames, like Tiny. A lower carb beer can also help alleviate problems like shortness of breath while on the escalator, glaring stink eye from all-you-can-eat buffet managers, showing up on military radar and losing the remote control somewhere in your folds. So do yourself a favor. Reach for a less filling, great tasting beer: Miller Lite. Miller. Good call.

LEGAL: The unpleasant side effects described in this commercial are completely fictitious, but you knew that. Miller Brewing Company, Milwaukee, Wisconsin.