LOCK IN B by DraftFCB Auckland for Prime

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LOCK IN B

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director James Mok
Creative Director Billy Mcqueen, Chris Schofield
Account Supervisor Fleur Head
Production Digital Post
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: PRIME (SKY NETWORK TELEVISION)
Product/Service: 'MILLIONAIRE HOTSEAT' TV PROGRAMME
Agency: DRAFTFCB NEW ZEALAND
Executive Creative Director: James Mok
Creative Director: Chris Schofield/Billy McQueen
Scriptwriter: Rory McKechnie
Agency Producer: Monique Hawkins
Account Manager: Katie Loverich
Account Supervisor: Fleur Head
Production Company: DIGITAL POST, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: In the new version of Who Wants To Be A Millionaire, Millionaire Hotseat, things happen fast, real fast. How fast? This fast: You’ve reached the final question. You lock in B. Incorrect. The audience sighs, Eddie quietly ushers you out the side door to head home alone. The next day you don’t go to work, what’s the point? You should be a millionaire. You lose your job, give up hope, by nightfall you’re homeless, eating out of bins, yelling at strangers and, three hours later, ultimately die. Stinky. Broke. Diseased. Forgotten. The new Millionaire Hotseat with Eddie McQuire: think faster, think more at stake. Premieres Sunday, 7pm on Prime. Not your usual.