MOON by J. Walter Thompson Santiago for Mirax Hobbies

MOON

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Industry Retail, Distribution & Rental companies
Media Radio
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Creative Director Rodrigo Richards - Fernando Aljaro
Account Supervisor Carolina Neuburg
Production Productora Musical Clio
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: MIRAX
Product/Service: TOY STORE
Agency: JWT CHILE
Executive Creative Director: Leo Farfan
Creative Director: Fernando Aljaro
Scriptwriter: Macarena Jiménez
Agency Producer: Mauricio Medina
Account Supervisor: Carolina Neuburg
Production Company: PRODUCTORA MUSICAL CLIO, Santiago, CHILE
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT CHILE, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Ignition... SFX: Rocket engine; transmitter interference MVO2: That's one small step for a man, one giant leap for mankind. ANN: Spaceships. Scale replicas by Mirax Toystore.

Full script of the ad in the original language
MVO1: Ignition... SFX: Rocket engine; transmitter interference MVO: Un pequeño paso para el hombre y un gran salto para la humanidad. ANN: Réplicas de naves espaciales a escala. Jugueterías Mirax.

Brief Explanation
Brief: Promote toy scale replicas by Mirax toystore on Christmas. Request: Create 3 short radio ads.