DONATE by BBDO Germany for Christoffel Blindenmission

DONATE

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Industry Charities, Foundations, Volunteers
Media Radio
Market Germany
Agency BBDO Germany
Account Supervisor Dirk Bittermann
Production Studio Funk
Released August 2010

Awards

One Show 2011
One Show Public Service / Radio - Single Merit

Credits & Description

Category: Fundraising & Appeals
Advertiser: CHRISTOFFEL BLINDENMISSION DEUTSCHLAND
Product/Service: MISSION FOR THE BLIND
Agency: BBDO GERMANY
Scriptwriter: Florian Birkner
Account Manager: Liselotte Schwenkert/Katrin Spiegel
Account Supervisor: Dirk Bittermann
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Sound Engineer: Arne Schultze
Other Credits: Voiceover: Daniel Schüssler
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: Donate buttons.Donate trousers, chairs and doorknobs.Donate birds, hairstyles, dogs, bricks and books.Donate butterflies, hands, telephone numbers, signs, earrings, cows, flowers, laughter, colours and faces.Donate trees, sunrays, grasslands, airplanes, rivers, bridges, forests, waterfalls, cities, clouds, oceans, mountains and stars.SFX: Music stopsANN: Donate eyesight.Christoffel Mission for the blind. cbm.org
Full script of the ad in the original language
SFX: MusikANN: Spenden Sie Knöpfe. Spenden Sie Hosen, Stühle und Türklinken. Spenden Sie Vögel, Frisuren, Hunde, Steine und Bücher.Spenden Sie Schmetterlinge, Hände, Telefonnummern, Schilder, Ohrringe, Kühe, Blumen, Lachen, Farben und Gesichter.Spenden Sie Bäume, Sonnenstrahlen, Wiesen, Flugzeuge, Flüsse, Brücken, Wälder, Wasserfälle, Städte, Wolken, Ozeane, Berge, und Sterne. Spenden Sie Augenlicht. Auf christoffel-blindenmission.de
Brief Explanation
A speaker requests the audience to donate numerous things, which primarily don’t seem to make any sense in a list.Coming to the end of the radio spot, we get to know its further intention: We talk about the everyday pictures, which can be donated to blind people, by helping them to get back their eyesight.