MONA LISA by BBDO Germany for Christoffel Blindenmission

MONA LISA

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Industry Charities, Foundations, Volunteers
Media Radio
Market Germany
Agency BBDO Germany
Executive Creative Director Carsten Bolk
Account Supervisor Dirk Bittermann
Production SPRACHLABOR AUDIOPRODUKTIONEN
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: CHRISTOFFEL BLINDENMISSION DEUTSCHLAND
Product/Service: MISSION FOR THE BLIND
Agency: BBDO GERMANY
Executive Creative Director: Carsten Bolk
Scriptwriter: Sebastian Steller/Mona Morsch
Account Manager: Liselotte Schwenkert/Katrin Spiegel
Account Supervisor: Dirk Bittermann
Production Company: SPRACHLABOR AUDIOPRODUKTIONEN, Düsseldorf, GERMANY
Sound Engineer: Dario Albiez
Other Credits: Speakers: Vittorio Alfieri/Michael Krüger/Mario Hassert
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Choral music MVO: The sun is shining, a young woman... SFX: Distorted music FVO: Or is it a lad? SFX: Choral music MVO: ...is sitting in front of a green, hilly area. It could be spring... SFX: Distorted music FVO: Or maybe autumn? SFX: Choral music MVO: The woman... SFX: Distorted music FVO: Or the lad... SFX: Choral music MVO: ...has brown eyes and long, straight, brown hair. She... SFX: Distorted music FVO: The lad! SFX: Choral music MVO: ...wears a dark brown garb. She... SFX: Distorted music FVO: He! SFX: Choral music MVO: ...smiles. In thought, confident. ANN: The Mona Lisa is not the Mona Lisa if you cannot see her. Donate eyesight. At christoffelblindenmission.de

Full script of the ad in the original language
SFX: Chormusik MVO: Die Sonne scheint, eine junge Frau... SFX: Verzerrte Musik FVO: Oder ist es ein Knabe? SFX: Chormusik MVO: ...sitzt vor einer grünen, hügeligen Landschaft. Es könnte Frühling... SFX: Verzerrte Musik FVO: Vielleicht auch Herbst? SFX: Chormusik MVO: ...sein. Die Frau... SFX: Verzerrte Musik FVO: Oder der Knabe? SFX: Chormusik MVO: ... hat braune Augen und lange, glatte braune Haare. Sie... SFX: Verzerrte Musik FVO: Der Knabe! SFX: Chormusik MVO: ... trägt ein dunkelbraunes Gewand. Sie... SFX: Verzerrte Musik FVO: Er! SFX: Chormusik MVO: ...lächelt, Gedankenversunken. Selbstsicher. ANN: Die Mona Lisa ist nicht die Mona Lisa, wenn man sie nicht sieht. Spenden Sie Augenlicht. Unter christoffelblindenmission.de

Brief Explanation
'Pictures' sets the intention of famous pictures into sound. We use a special twist on the radio medium to build recognition for a campaign that calls the people to donate eyesight in a very ear-catching way. The medium is used to make the point, how restrictive blindness is without a wagging forefinger.