MONDRIAN by BBDO Germany for Christoffel Blindenmission

MONDRIAN

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Industry Charities, Foundations, Volunteers
Media Radio
Market Germany
Agency BBDO Germany
Executive Creative Director Carsten Bolk
Account Supervisor Dirk Bittermann
Production SPRACHLABOR AUDIOPRODUKTIONEN
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: CHRISTOFFEL BLINDENMISSION DEUTSCHLAND
Product/Service: MISSION FOR THE BLIND
Agency: BBDO GERMANY
Executive Creative Director: Carsten Bolk
Scriptwriter: Sebastian Steller/Mona Morsch
Account Manager: Liselotte Schwenkert/Katrin Spiegel
Account Supervisor: Dirk Bittermann
Production Company: SPRACHLABOR AUDIOPRODUKTIONEN, Düsseldorf, GERMANY
Sound Engineer: Dario Albiez
Other Credits: Speakers: Vittorio Alfieri/Michael Krüger/Mario Hassert
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: The definite area of a rectangle is calculated with the simple formula: MVO2: (Computer-generated) A x B MVO1: So the red area is created as a result of the multiplication of the factors, which define the side lengths. The same applies to the blue and yellow rectangle. Two white areas, which are limited through a black straight line, or rather an... MVO2: (Computer-generated) ...amount of points, can be defined as squares. The surface area... ANN: Mondrian is not Mondrian, if you can't see him. Donate eyesight. At christoffelblindenmission.de

Full script of the ad in the original language
MVO1: Der exakte Flächeninhalt eines Rechtecks berechnet sich mit der simplen Formel: MVO2: (Computer-generated) A x B MVO1: So entsteht die rote Fläche als Produkt aus der Multiplikation der Faktoren, die die Seitenlänge definieren. Gleich verhält es sich beim blauen und gelben Rechteck. Zwei weiße Flächen... MVO2: (Computer-generated) ...getrennt durch eine schwarze Gerade, bzw. eine Menge von Punkten, lassen sich als Quadrate definieren. Der Flächeninhalt dieses... ANN: Mondrian ist nicht Mondrian, wenn man ihn nicht sieht. Spenden Sie Augenlicht. Unter christoffelblindenmission.de

Brief Explanation
'Pictures' sets the intention of famous pictures into sound. We uses a special twist on the radio medium to build recognition for a campaign that calls the people to donate eyesight in a very ear-catching way. The medium is used to make the point, how restrictive blindness is without a wagging forefinger.