Missouri Lottery Radio Fantasy Confession by Barkley

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Fantasy Confession

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Industry Lottery & Gambling
Media Radio
Market United States
Agency Barkley
Director Harry Patramanis
Executive Creative Director Paul Behnen, Steve Spencer
Art Director Julie Sikonski
Copywriter Spencer Bergstrand
Producer Ethan Downing, Ann Stranghoener
Editor Jane Zander
Production Evolution Audio
Released September 2012

Credits & Description

In an effort to create awareness for a greater mission and change perception – Kansas City-based Barkley, the nation’s largest employee-owned integrated advertising agency, today launched a new campaign for The Missouri Lottery.
Chief Creative Officer:Don McKinney
Executive Creative Director: Steve Spencer / Paul Behnen
Art Director: Julie Sikonski
Copywriter: Spencer Bergstrand
Producers: Bruce Montgomery / Terry Nichols
Group Account Leader: Jason Parks
Sr. Account Planner: Chris Cardetti
Account Director: Rachel Julo
Account Manager: Emily Johnson
Production Company: Gitchigumi
Director: Harry Patramanis
Director of Photography: Doug Chamberlain
Executive producer: Terry Montgomery
Line Producer: Kathie Krieger
Radio Production: Evolution Audio
Engineer: John Blank
Editing House: Take2
Editor: Jane Zander
Producer: Ethan Downing
Music House: Liquid9
Composer: Patrick Meagher
Producer: Ann Stranghoener
Sound Design: Evolution
Sound designer: John Blank
Audio Mix: Evolution
Mixer: John Blank
This state-wide campaign, “Play It Forward”, which will run for four-weeks starting today is centered on education; education of Missouri’s youth and of where the lottery money actually goes - 26.4 cents from every dollar of players’ tickets go to the state for education.