Mitsubishi Radio SANTA ROSA by Remo

Adsarchive » Radio » Mitsubishi » SANTA ROSA

SANTA ROSA

Pin to Collection
Add a note
Industry Car Dealers, Cars
Media Radio
Market Spain
Agency Remo
Creative Director Jose Luis Moro, Pablo Torreblanca
Account Supervisor Blanca Fernandez
Released October 2004

Credits & Description

Advertising Agency: REMO, SPAIN, Madrid
Creative Director: Jose Luis Moro
Scriptwriter: Otilio González
Agency Producer: Sonia Gómez
Account Supervisor: Blanca Fernandez
Advertiser's Supervisor: Evan Bodelon


Script in English

VO: Until now, if you’ve been living in Santa Rosa, you've had to drive to Madrid to buy a Mitsubishi. Now there's the paradox: if you want to buy a Mitsubishi precisely so you can drive around, why do you have to drive somewhere else to buy a Mitsubishi? Isn't it more logical that you should drive somewhere when you've already got a Mitsubishi than before you get one, when it's more difficult for you to drive anywhere? Because once you've got your brand new Mitsubishi parked outside the door, with all the neighbours admiring it, you'll be able to drive to any Mitsubishi dealer in the area, but then of course you won't need to do so because, 1: you'll already have your brand new Mitsubishi and, 2: there's now a Mitsubishi dealer in Santa Rosa itself, so now you don't need to drive to Madrid to buy an object that's used precisely for driving around, which is a contradiction in terms, because if you already had the object you needed to drive around, you wouldn't want to buy an object for driving around.

VO 2: New Mitsubishi dealer in Santa Rosa. Avenida Carlos Sainz, 28.
Script in Orginal Language

VO: Hasta ahora si vivías en santa rosa, tenías que desplazarte a Madrid para comprar un mitsubishi. Y ahí está la paradoja: si tu quieres comprarte un mitsubishi para precisamente poder desplazarte, ¿porqué tienes que desplazarte para comprar un mitsubishi? No es más lógico que te desplaces cuando tengas un mitsubishi que antes de tenerlo cuando tus posibilidades de desplazarte son más reducidas. Porque una vez que tienes tu flamante mitsubishi nuevo aparcado en la puerta con todos los vecinos admirándolo, tu podrás desplazarte a cualquier concesionario mitsubishi del territorio, pero es que entonces ya no tendrás razón para hacerlo, porque 1: ya tienes tu flamante mitsubishi nuevo y 2: porque ya hay un concesionario mitsubishi en el mismo Santa Rosa., por lo que ya no tienes que desplazarte a Madrid para comprarte un objeto que sirve precisamente para desplazarse, lo cual es un contrasentido, porque si ya tuvieras objeto para desplazarte, no querrías comprarte un objeto para desplazarte.

Nuevo concesionario mitsubishi en Santa Rosa. Avenida carlos Sainz, 28