COINS by Bates Mumbai for Virgin Mobile

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COINS

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Industry Mobile Communications
Media Radio
Market India
Agency Bates Mumbai
Executive Creative Director Russell Barrett
Producer Manohar Nayak
Account Supervisor Sabah Iqbal
Production Lingo India
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: VIRGIN MOBILE INDIA
Product/Service: MOBILE PHONE TARIFF
Agency: BATES 141
Executive Creative Director: Russell Barrett
Scriptwriter: Mayank Yadav
Agency Producer: Prakash Gawkar/Tasneem Rajgara
Account Manager: Nutan Sooda
Account Supervisor: Sabah Iqbal
Production Company: LINGO INDIA, Mumbai, INDIA
Producer: Manohar Nayak
Sound Engineer: Arun Crasto
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BATES 141, Mumbai, INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Coins falling from a phone, in the rhythm of a phone ringing ANN: Now get paid for receiving calls. Only on Virgin Mobile. Virgin Mobile. Think Hatke.

Brief Explanation
Please note: 'Hatke' means 'different'. Virgin Mobile wanted to highlight its unique ‘Get Paid to Receive Calls’ feature on radio. It was important for us to come up with an idea that does justice to the medium. So we thought of an idea that simply demonstrated the fact that it pays to be a Virgin Mobile customer. Literally!