bp Radio SIX DAYS ON THE ROAD by Ogilvy & Mather Vienna

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SIX DAYS ON THE ROAD

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Industry Automotive products, services and accessories
Media Radio
Market Austria
Agency Ogilvy & Mather Vienna
Director Clemens Kloss
Creative Director Alexander Zelmanovics, Dieter Pivrnec
Account Supervisor Mag. Iris Kumpfmüller, Mag. Tobias Legerer
Released June 2005

Awards

Cannes Lions 2006
Radio Cars & Automotive Services Bronze Lion for the Campaign

Credits & Description

Advertising Agency: OGILVY & MATHER, AUSTRIA, Vienna
Creative Director: Alexander Zelmanovics
Scriptwriter: Alexander Rudan/Nikolaus Leischko
Agency Producer: Alexander Rudan
Account Supervisor: Mag. Tobias Legerer/Mag. Iris Kumpfmüller
Director: Clemens Kloss
Sound Engineer: Clemens Kloss


Script in English

SFX: music

VO: The little trucker feeling with BP's mini model trucks now as a gift in exchange for your award points in every BP gas station

Script in Orginal Language

SFX: music

VO: Das kleine Trucker feeling. Mit den Modelltrucks von BP als Prämie für Deine
Sammelpunkte bei der BP Truckmania. Nur jetzt an allen BP Tankstellen.

Brief Explanation

We chose Engelbert von Nordhausen - well known in german-speaking countries as the voice of
Gene Hackman, Jon Voight, Samuel L. Jackson, Bill Cosby - as the voice over for this radio
commercial