National Anthem by Y&R New York for Moms Demand Action/ MDA

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National Anthem

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Industry Colleges, Universities & Education Centers
Media Radio
Market United States
Agency Y&R New York
Producer Abby Bralove
Released June 2013

Awards

One Show 2014
Advertising Radio / Public Service - Single Merit Pencil
Advertising Radio Craft / Scriptwriting Merit Pencil

Credits & Description

Wednesday night at the Radio Mercury Awards, Y&R NYC's radio spots for Mom's Demand Action won in the PSA category for Gun Control radio.
The spots support Momâs Demand Actionâs mission to raise awareness and advance gun control reform. The spots use the "National Anthem" and "My Country" with rewritten lyrics that are sung by young Americans.
"We've used two songs that are part of the fabric of American life to raise awareness of the range of assault weapons that are readily available. Using a child to sing the lyrics brought it very close to home and created a new poignant context for these patriotic songs,"said Jim Elliott, CCO of Y&R New York.The spot was produced in wake of the Newtown school shooting and ran in the New York City market from 4/16 â 4/29, coinciding with the political gun control debates and campaigns that were running state and nationwide.
Much like Mothers Against Drunk Driving was created to reduce drunk driving, Moms Demand Action for Gun Sense in America was created to demand action from legislators, state and federal; companies; and educational institutions to establish common-sense gun reforms. We are a non-partisan grassroots movement of American mothers demanding new and stronger solutions to lax gun laws, loopholes and policies that for too long have jeopardized the safety of our children and families.
Category: Education
Title: Gun Control Anthem
Agency: Y&R New York
Country: United States of America
Chief Creative Officer: Jim Elliott
Creative Director/ writer: Joanna Templeton
Producer: Abby Bralove
Music Studio: Tonefarmer
Jessica Dierauer â Executive Producer of Music & Creative Content
Arranger - Dan Sammartano
Music Producers - Tiffany Senft and Eve Bates
Singer: Christian Camporin, age 8