Radio DOG BISCUITS by Saatchi & Saatchi London

Adsarchive » Radio » » DOG BISCUITS


Pin to Collection
Add a note
Industry Consumer & Public services, Recruiting
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Paul Domenet, Andrew Clarke, Kash Sree
Account Supervisor David Sharrod, Gayle Kirkbride
Released November 2004


Clio Awards 2005
Tv & Radio Campaign Gold

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, UNITED KINGDOM, London
Creative Director: Paul Domenet/Andrew Clarke
Scriptwriter: Paul Ewen/Ajab Singh
Agency Producer: Emily Squire
Account Supervisor: David Sharrod/Gayle Kirkbride
Sound Engineer: Nick Angell

Script in English

Music: Monster piano soundtrack

VO: Dog biscuits. Small brown, yummy crunchy dog biscuits.You love them. But only Fido’s Dog Biscuits. That’s your brand, isn’t it Brian? And you’re the Deputy Sales Manager. You sell biscuits like a dog. But does your boss know that? Your master? Does she know you work to the bone and live on scraps? It’s time she found out, Brian. Look!! There she is, coming out of the car park in her flash saloon.

SFX: Car driving slowly.

SFX: Running steps on concrete, heavy panting.

SFX: Car breaking, thud on car panel, car door opening.

VO: Chase the car, boy! Go, chase master!

Older Woman: Brian, what on earth are you doing?!

VO: (Shouting) Roll over, roll over!! Beg for your tummy to be scratched!That’s it, beg! Beg for biscuits, Brian!!

FVO: For career advice worth listening to visit

[Whispered]: Beware of the voices
Brief Explanation

The campaign, of which these ads are a part, plays on a voice inside a person's head which is tempting them to do extreme things in order to find satisfaction with their current job. A simpler, less extreme alternative is offered by the recruitment agency