Monster Munch Radio Alien by AMV BBDO London

Adsarchive » Radio » Monster Munch » Alien


Pin to Collection
Add a note
Industry Confectionery & snacks, Snacks
Media Radio
Market United Kingdom
Agency AMV BBDO London
Executive Creative Director Paul Brazier
Producer Kate Jenner
Released June 2013

Credits & Description

How could we get adults to reconsider the brand from their childhoods and remember just how monstrous the crisps inside those bags are? Our idea comes straight from the name. Surely if big monsters with their enormous appetites ate crisps they would eat Monster Munch? So we wrote three traditional style storybook tales about different monsters. Each takes you down what you think is a traditional, well-worn storyline but at the end is turned on its head by the introduction of the fact that the monster in each story couldnât keep their paws/tentacles/claws off their favourite snack.
Category: Food
Client: Monster Munch
Agency: AMV BBDO, London
Production: -
Country: United Kingdom
Creative Director: Paul Brazier
Executive Creative Director: Paul Brazier
Creative team: Mark Fairbanks and Thiago DeMoraes
Producer: Kate Jenner
Sound Studio: Wave
Artist: Zoe Wanamaker
Artist: Anthony Valentine
Artist: Corey Johnson
Artist: Sean Pertwee
Endline: Joe Wilkinson
Sound engineer â Tony Rapaccioli at Wave Studios