Monster Munch Radio Met Police: He Rape Me by AMV BBDO London

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Met Police: He Rape Me

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Industry Confectionery & snacks, Snacks
Media Radio
Market United Kingdom
Agency AMV BBDO London
Executive Creative Director Paul Brazier
Creative Director Martin Loraine, Steve Jones
Producer Claire Toms
Released June 2013

Credits & Description

Category: Public services & utilities
Brand: Met Police
Agency: AMV BBDO, London
Country: United Kingdom
It is estimated that 80% of incidents of rape and sexual assault go unreported. At the heart of this tragic statistic lies a fear and mistrust of the reporting process, which is underpinned by a lack of knowledge of all the services the police can and do offer to victims. To address this situation, the Met Police created a new website, MyDecision.co.uk. The site is a step-by-step guide detailing all the help and support available to victims of rape and sexual assault as well as what they can expect from the police process if they do choose to report. It aims to soften the fear and mistrust people may have.

Category: Public services & utilities
URL: http://mydecision.co.uk/
Client: Met Police
Agency: AMV BBDO, London
Production: -
Country: United Kingdom
Creative Director: steve jones
Creative Director: Martin Loraine
Executive Creative Director: Paul Brazier
Creative team: Nicholas Hulley and Nadja Lossgott
Producer: Claire Toms
Sound Studio: Jungle
Sound Engineer: Owen Griffiths