|Industry||Confectionery & snacks, Snacks|
|Agency||AMV BBDO London|
|Executive Creative Director||Paul Brazier|
Credits & Description
How could we get adults to reconsider the brand from their childhoods and remember just how monstrous the crisps inside those bags are? Our idea comes straight from the name. Surely if big monsters with their enormous appetites ate crisps they would eat Monster Munch? So we wrote three traditional style storybook tales about different monsters. Each takes you down what you think is a traditional, well-worn storyline but at the end is turned on its head by the introduction of the fact that the monster in each story couldnât keep their paws/tentacles/claws off their favourite snack.