Monster.com Radio OPEN PLAN by Saatchi & Saatchi London

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OPEN PLAN

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Industry Consumer & Public services, Recruiting
Media Radio
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Paul Domenet, Andrew Clarke, Kash Sree
Account Supervisor David Sharrod, Gayle Kirkbride
Released November 2004

Awards

Clio Awards 2005
Tv & Radio Campaign Gold

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, UNITED KINGDOM, London
Creative Director: Paul Domenet/Andrew Clarke
Scriptwriter: Paul Ewen/Ajab Singh
Agency Producer: Emily Squire
Account Supervisor: David Sharrod/Gayle Kirkbride
Sound Engineer: Michael Powell


Script in English

Music: Monster piano soundtrack.

VO: You know what you are, John? You’re a team member, that’s what you are. You are a critical part of the business team. So why aren’t you bonding, John? Where’s your brainstorming hat? Tsk, look at your crummy little office. It’s nothing more than a hierarchical structure to suck the blood out of the team. Is that what you want, John? You leech. Tear down the wall. Go on John, smash it.

SFX: Wall being demolished with large object.

SFX: Yes, that’s more like it. Now the other walls.

SFX: Wall being demolished with large object, shrieks from people. You see? Open plan. YES! Look at your colleagues, John. Look at their eyes. Bond with them. (Shouting) Smash their walls, John!! SMASH THEIR WALLS!!

SFX: Wall being demolished with large object, more shrieks from people.

FVO: For career advice worth listening to visit Monster.co.uk.

[Whispered]: Beware of the voices.
Brief Explanation

The campaign, of which these ads are a part, plays on a voice inside a person's head which is tempting them to do extreme things in order to find satisfaction with their current job. A simpler, less extreme alternative is offered by the recruitment agency Monster.co.uk