C'MON, WHAT'S THIS SONG? by Ogilvy Sao Paulo for Motorola

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C'MON, WHAT'S THIS SONG?

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Industry Electronic Devices & Home Appliances, Mobile phones, devices & accessories
Media Radio
Market Brazil
Agency Ogilvy Sao Paulo
Account Supervisor Evandro Guimaraes
Production SATELITE AUDIO
Creative Director Fred Saldanha, Tiago Meloni
Producer Equipe Satelite
Released June 2010

Awards

Cannes Lions 2010
Radio - Bronze

Credits & Description

Advertiser: MOTOROLA
Product/Service: MOTO ID MUSIC IDENTIFICATION
Agency: OGILVY BRASIL
Creative Director: Fred Saldanha
Scriptwriter: Claudio Lima/Megan Farquhar/Guilherme Nobrega
Agency Producer: Nana Bittencourt/Rafael Messias
Account Supervisor: Evandro Guimaraes
Advertiser's Supervisor: Gabriela Viana
Production Company: SATELITE AUDIO, São Paulo, BRAZIL
Director: Satelite
Producer: Satelite
Music Artist/Title: Quiet Riot/'C'mon Feel The Noise'
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: 'C'mon Feel The Noise'MVO: (Singing) Come on what’s this songGirls ask your boysI played it on Rock BandOn Rock BandI remember they had great big hairThey looked like ladiesA bunch of cross dressing guysWith glitter on their eyesSo I think they’re from another timeI’d bet some moneyI wanna know the nameSo I can play it againOnce moreOh no!So come on what’s this song?They still play it in Hong KongThey'd be in fashion weekIn Japan...ANN: MOTO ID. Identify any music. Anywhere.SFX: Motorola sound logo: 'Hello Moto'
Full script of the ad in the original language
SFX: Musica: 'C'mon Feel The Noise'MVO: (Singing) Come on what’s this songGirls ask your boysI played it on Rock BandOn Rock BandI remember they had great big hairThey looked like ladiesA bunch of cross dressing guysWith glitter on their eyesSo I think they’re from another timeI’d bet some moneyI wanna know the nameSo I can play it againOnce moreOh no!So come on what’s this song?They still play it in Hong KongThey'd be in fashion weekIn Japan...ANN: MOTO ID. Identifique qualquer música em qualquer lugar.SFX: Motorola sound logo: 'Hello Moto'
Brief Explanation
To promote MOTO ID, a music identifier featured on high-end cell phones, Motorola asked us to create a radio campaign, using the media where the feature would be most useful.We decided to use famous 80s songs, with people singing about songs that are stuck in their heads, but they can't remember the names. All the songs were sung in English, to reinforce the idea that the person was trying to remember the real lyrics. The spots were created to show people doing everything they can to remember the song's name, and in the process, they created funny 'new' lyrics.