Motor Accident Commission (MAC) Radio Elderly by kwp! Adelaide


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Industry Traffic safety
Media Radio
Market Australia
Agency kwp! Adelaide
Creative Director Corey Swaffer
Art Director Cristina Muffatti
Copywriter Patrick O'Reilly, Josh Newnes
Released June 2018

Credits & Description

Media: Radio
Category: Public interest
Client: Motor Accident Commission of South Australia
Agency: kwp! Adelaide
Country: Australia
Creative Director: Corey Swaffer
Copywriter: Patrick O'Reilly
Copywriter: Josh Newnes
Art Director: Cristina Muffatti
Group Account Director: Tristan Glover
Sound Studio: Astbury Audio
Sound Engineer: Justin Astbury
DoP: Max Corkindale
Agency Producer: Georgie O’Toole
Editor: Mark McKenna
Photographer: Sven Kovac
Retoucher: Paul Munzberg
Pedestrians are unpredictable and extremely vulnerable road users. This is evident in statistics that reveal an average of 8 pedestrians are killed and 45 seriously injured each year on South Australian roads. To combat this, kwp!, Adelaide, created a campaign to remind South Australian drivers that just one mistake can take out a pedestrian.