PILOT by Clemenger BBDO Adelaide for Motor Accident Commission

PILOT

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Industry Traffic safety, Against alcohol
Media Radio
Market Australia
Agency Clemenger BBDO Adelaide
Creative Director Greg Knagge
Producer Sophie Roefeldt
Account Supervisor John Mclaren
Production Oasis Sound
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: MOTOR ACCIDENT COMMISSION OF SOUTH AUSTRALIA
Product/Service: ANTI DRUG-DRIVING CAMPAIGN
Agency: CLEMENGER BBDO ADELAIDE
Creative Director: Greg Knagge
Scriptwriter: Matt O'Grady
Agency Producer: Yvonne Karabatsos
Account Manager: Bryce Coombe/Courtney Stables
Account Supervisor: John McLaren
Advertiser's Supervisor: Ben Tuffnell/Richard Blackwell/Luisa Spiniello
Production Company: OASIS SOUND, Adelaide, AUSTRALIA
Producer: Sophie Roefeldt
Sound Studio: Oasis Post
Sound Engineer: Justin Astbury
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CLEMENGER BBDO ADELAIDE, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: In-flight tannoy MVO1: Hello, this is your Captain speaking. We’re currently cruising at 33,500 feet, and you might be interested to know that I’m cruising even higher - thanks to the speed I snorted before takeoff. But ah, there’s no need to panic, as I can assure you I’m much more alert when I’m on speed. Oh, and so is my co-pilot. We hope you enjoy the flight... as much as we will! ANN: You wouldn’t trust him on drugs, so why would you trust yourself? Don’t drive on drugs. A message from the Motor Accident Commission and the Government of South Australia.

Brief Explanation
Objective: Research revealed that many young drug users believe that the drug ‘speed’ actually improved their ability to drive. Our aim was to challenge this myth. Target Audience: Ordinary young men and women who love to party on the weekend. Typically they believe speed makes them more alert and improves their reaction time when driving.