SOUNDS OF CHRISTMAS by Clemenger BBDO Adelaide for Motor Accident Commission

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SOUNDS OF CHRISTMAS

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Industry Traffic safety, Against alcohol
Media Radio
Market Australia
Agency Clemenger BBDO Adelaide
Creative Director Greg Knagge
Account Supervisor John Mclaren
Production Les Francis Productions
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: MOTOR ACCIDENT COMMISSION OF SOUTH AUSTRALIA
Product/Service: ANTI DRINK-DRIVING MESSAGE
Agency: CLEMENGER BBDO ADELAIDE
Creative Director: Greg Knagge
Scriptwriter: Jeremy Egerton
Agency Producer: Yvonne Karabatsos
Account Manager: Bryce Coombe/Courtney Stables
Account Supervisor: John McLaren
Advertiser's Supervisor: Ben Tuffnell/Richard Blackwell/Luisa Spiniello
Production Company: LES FRANCIS PRODUCTIONS, Adelaide, AUSTRALIA
Sound Studio: Les Francis Productions
Sound Engineer: Les Francis
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CLEMENGER BBDO ADELAIDE, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The fizz of a twist-top beer being opened. The bottle top hitting the ground. The glug, glug, glug of the beer pouring into a mouth. The ‘aah!’ of satisfaction. The unsteady, click-clack footsteps of leather-soled shoes on concrete. A gassy beer-burp reverberating in the otherwise quiet street. The jangle of keys. A car door opening. The squeak of the vinyl seats. The door closes. The engine starts. Driving with 'Jingle Bells' on the car radio. The single, short, sharp wail of a police siren. An electric window. The hissing of breath until the beeping stops. Silence. If you don’t like the sound of getting caught, don’t drink and drive this festive season. A message from the Motor Accident Commission and the Government of South Australia.

Brief Explanation
The silly season is almost upon us. Unfortunately one of the silliest things people will be tempted to do is drink and drive. But with the Christmas drink driving blitz about to swing into action, the odds are well and truly stacked against getting away with it.