Mount Sinai Medical Center Radio ANEURYSM by Devito/Verdi

ANEURYSM

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Industry Consumer & Public services, Hospitals, Healthcare facilities & Medical Services
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released March 2004

Awards

Cannes Lions 2005
Radio Commercial Public Services Bronze Lion for the Campaign

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English

VO1: 74 year-old Howard Arzt went to the doctor for a routine checkup.
74 year-old Howard Arzt went to the doctor for a routine checkup.

It was discovered he had an aortic aneurysm.
It was discovered he had an aortic aneurysm.

He was rushed to a hospital.
He was rushed to Mount Sinai.

Doctors said the operation could be devastating to a man his age.
Doctors said the operation was routine, even for a man his age.

He was afraid to undergo such extremely invasive surgery.
He willingly went ahead with non-invasive surgery.

He left the hospital knowing his aneurysm could burst at any time.
He left the hospital knowing he was out of danger.

Howard became preoccupied with dying.
Howard became obsessed with living.

VO2: Which hospital you choose can make all the difference in the world. Mount Sinai. Another day. Another breakthrough. For more information, call 1-800-MD Sinai.