Mount Sinai Medical Center Radio ATTORNEY by Devito/Verdi

ATTORNEY

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Industry Consumer & Public services, Hospitals, Healthcare facilities & Medical Services
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released April 2005

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English

VO 1: Attorney Colin Kim was told he had multifocal cancer.

VO 2: Attorney Colin Kim was told he had multifocal cancer.

VO 1: There was no cure.

VO 2: There was no cure.

VO 1: He couldn’t plead extenuating circumstances or be spared on a technicality.

VO 2: He couldn’t plead extenuating circumstances or be spared on a technicality.

VO 1: Doctors said he had one year to live.

VO 2: Doctors at Mount Sinai said a liver transplant could save his life.

VO 1: Colin was stunned.

VO 2: Colin’s surgery was a success.

VO 1: He abandoned hope and his practice.

VO 2: He returned to his practice in two weeks.

VO 1: He felt like an innocent man who had been condemned to die.

VO 2: He felt like a condemned man who had been granted a pardon.

OFF: Which hospital you choose can make all the difference in the world. Mount Sinai. Another day, another breakthrough. For more information, call 1-800-MD-Sinai.