Mount Sinai Medical Center Radio CAR ACCIDENT by Devito/Verdi

CAR ACCIDENT

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Industry Consumer & Public services, Hospitals, Healthcare facilities & Medical Services
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released April 2005

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English

VO 1: Ruby Gaynor dreamed of attending Columbia University.

VO 2: Ruby Gaynor dreamed of attending Columbia University.

VO 1: She suffered a brain injury in a car accident.

VO 2: She suffered a brain injury in a car accident.

VO 1: Her future was severely impaired.

VO 2: Her future was severely impaired.

VO 1: Doctors said there was no hope for recovery.

VO 2: Doctors at Mount Sinai said recovery was a real possibility.

VO 1: Ruby’s life could barely be called life.

VO 2: Ruby began an exhaustive regimen of therapy.

VO 1: She made little or no progress.

VO 2: She progressed by leaps and bounds.

VO 1: Her parents cry when they think about what’s happened.

VO 2: Her parents cried when she graduated from Columbia.

OFF: Which hospital you choose can make all the difference in the world. Mount Sinai. Another day, another breakthrough. For more information, call 1-800-MD-Sinai.