Mount Sinai Medical Center Radio MOUNTAIN CLIMBER by Devito/Verdi

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MOUNTAIN CLIMBER

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Industry Consumer & Public services, Hospitals, Healthcare facilities & Medical Services
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released April 2005

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English

VO 1: Clifford Schwier was a 74-year-old mountain climber.

VO 2: Clifford Schwier was a 74-year-old mountain climber.

VO 1: He learned that the arteries in his heart were blocked.

VO 2: He learned that the arteries in his heart were blocked.

VO 1: His lifelong passion quickly became a memory.

VO 2: His lifelong passion quickly became a memory.

VO 1: Doctors at a local hospital performed an angioplasty.

VO 2: Doctors at Mount Sinai performed an angioplasty using Rotoblator and medicated stents.

VO 1: There was no relief of the symptoms.

VO 2: The procedure was a success.

VO 1: Clifford felt like an old man.

VO 2: Clifford felt like his old self.

VO 1: He’s discovered that walking two blocks is like climbing a mountain.

VO 2: He’s rediscovered why there’s nothing like climbing a mountain.

OFF: Which hospital you choose can make all the difference in the world. Mount Sinai. Another day, another breakthrough. For more information, call 1-800-MD-Sinai.