Mount Sinai Medical Center Radio VOICEBOX by Devito/Verdi

VOICEBOX

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Industry Consumer & Public services, Hospitals, Healthcare facilities & Medical Services
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released March 2004

Awards

Cannes Lions 2005
Radio Commercial Public Services Bronze Lion for the Campaign

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Wayne Winfield
Agency Producer: Barbara Michelson


Script in English

VO1: Attorney Lawrence Glynn had cancer of the throat.
Attorney Lawrence Glynn had cancer of the throat.

Radiation failed to remove the tumor.
Radiation failed to remove the tumor.

Most of his larynx was removed.
Most of his larynx was removed.

Doctors said there was nothing more they could do.
Doctors at Mount Sinai were able to reconstruct his voicebox.

He lost his voice and his livelihood.
He still had his voice and his livelihood.

He never stepped foot in the courtroom again.
He is a commanding presence in the courtroom.

Lawrence felt like there was no justice in the world.
Lawrence felt like he had gotten a reprieve.

VO2: Which hospital you choose can make all the difference in the world. Mount Sinai. Another day. Another breakthrough. For more information, call 1-800-MD Sinai.