Mountain Dew Radio BOLD STATEMENT by BBDO New York

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Industry Soft Drinks
Media Radio
Market United States
Agency BBDO New York
Creative Director David Lubars, Bill Bruce, Eric Silver
Released July 2005

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: David Lubars/Bill Bruce
Scriptwriter: Brian Donovan
Agency Producer: Loren Parkins
Sound Engineer: Sam Pond

Script in English

ANN: Mountain Dew: Delicious beverage or bold statement of independence? You decide.

MVO: I’ve been drinking Dew for years. It pretty much got me through college.

ANN: Ah, the Dew, a trusted ally.

MVO: But at work I noticed everyone was drinking coffee at morning meetings. And they looked so professional.

ANN: Professional? Or dull suits working for the man?

MVO: So one morning I decided I’d try coffee.

ANN: Ee-Gad!

MVO: To me, it tasted like uh, like, like, you know.

ANN: Ok, we need to work on your metaphors, but we totally get it.

MVO: So now I drink Dew. And if someone looks at me funny and says, “It’s not even 9 yet.” I say, “Who are you, the middle manager in charge of telling time?”

ANN: Ha ha, that a boy!

MVO: Well, I don’t actually say it, but I do think it.

ANN: Ahh, well, sometimes in life it’s what you don’t say. So there you have it. Mountain Dew is a bold declaration of independence in the face of corporate conformity. Mountain Dew. Do the Dew.