Mountain Dew Radio CONVERSATION STARTER by BBDO New York

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Industry Soft Drinks
Media Radio
Market United States
Agency BBDO New York
Creative Director David Lubars, Bill Bruce, Eric Silver
Released July 2005

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: David Lubars/Bill Bruce
Scriptwriter: Brian Donovan
Agency Producer: Loren Parkins
Sound Engineer: Sam Pond

Script in English

ANN: Mountain Dew: Delicious beverage or great conversation starter with the ladies? You decide.

MVO: I was on the bus, and I saw this girl. Man, her body was ridiculous. She was wearing this little belly shirt and low-cut jeans.

ANN: If he says belly button ring my head’s going to explode.

MVO: Then that belly button ring…

ANN: Jumping Jehosephat!

MVO: I couldn’t think of anything to say. But then I noticed she was drinking a Mountain Dew.

ANN: Destiny thine name is Dew.

MVO: So I said, “What’s up boo, I see you and I have something in common.” She was all like, “What.” And I was like, “Check it out.” And I showed her my Dew.

ANN: Like a peacock flourishing his feathers.

MVO: Then the bus hit a pothole or something cause there was this big bump, and I spilled my Dew right on her.

ANN: Foiled by inadequate shock absorbers on public transport.

MVO: Well, she seemed pretty mad. Well, anyway, she got off at the next stop before I could get her digits. That girl was hot though.

ANN: Plenty of fish in the sea, old chum.

MVO: What?

ANN: So there you have it. Mountain Dew makes you a lady magnet. Almost. Mountain Dew. Do the Dew.