Mujeres Latinas en Accion Radio Husband by Lapiz Chicago


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Industry Public awareness
Media Radio
Market United States
Agency Lapiz Chicago
Art Director Gastón Soto
Copywriter Omar Sotomayor
Producer Adam Wiebe
Account Supervisor Lucia Malam
Released November 2012


London International Awards 2012
Radio Public Service/Social Welfare Silver Winner

Credits & Description

Entrant: Lápiz USA, Chicago
Mujeres Latinas en Accion - "Husband"
Corporate Name of Client: Mujeres Latinas en Accion
Account Supervisor: Lucia Malam
Planner: Brenda Martinez
Agency: Lápiz USA, Chicago
Chief Creative Officer: Laurence Klinger
Copywriter: Omar Sotomayor
Art Director: Gaston Soto
Agency Producer: Alethya Luiselli
Producer: Adam Wiebe
Sound Design Company: Earhole Studios
Audio Engineer: Beto Santoyo
Description of the Project
Mujeres Latinas en Acción is a non-profit organization dedicated to providing aid to women who suffer from domestic violence. In order to implement more programs and help a large enough amount of women, they needed to collect additional funding. It's for this reason that they requested a radio campaign. However, we first needed our audience to understand that domestic violence goes beyond physical violence; it involves losing control over one's own decisions and living a life that is oppressed by fear. Only by reflecting this reality could we win the public's sympathy for our cause and collect donations.