CHAVO by Y&R Bogota for Music Festival Of Cartagena

CHAVO

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Industry Shows, Events & Festivals
Media Radio
Market Colombia
Agency Y&R Bogota
Creative Director Jaime Duque, Rafael Barthaburu, Victor Osorio
Production Real Music
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: CARTAGENA MUSIC FESTIVAL
Product/Service: INTERNATIONAL MUSIC EVENT
Agency: Y&R COLOMBIA
Creative Director: Jaime Duque/Victor Osorio
Scriptwriter: Juan Camilo Valdivieso/Jorge Millan/Oscar Muñoz
Agency Producer: Camilo Mateus
Account Manager: Monica Pereira
Production Company: REAL MUSIC, Bogotá, COLOMBIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R COLOMBIA, Bogotá, COLOMBIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Man pinches the arm of a boy playing with a multi-coloured ball. Boy lays against the wall and cries. Mother slaps the man. Man gets angrier. Another boy pops out of a barrel and asks the man about his Grandmother. Man gets furious and smacks the boy in the head. Boy starts crying and lowers himself back in to the barrel. Beethoven comes on camera and turns the boy into a famous kid. SFX: Classical Music ANN: Music is magic. 4th International Music Festival of Cartagena from January 9th to 16th, 2010.

Full script of the ad in the original language
MVO: Hombre pellizca el brazo de un niño que juega con una pelota de colores. Este niño se va a la pared y llora. Mamá pega cachetada al hombre. Hombre se enfurece más. Otro niño que sale de un barril le pregunta al hombre sobre su abuela. Hombre enfurece muchísimo y le pega un pequeño golpe en la cabeza. Niño llora y vuelve al barril de donde salió. Entra Beethoven y convierte a este niño en un niño famoso. SFX: Classical Music ANN: Lamusica es magia. Cartagena cuarto fetival internacional de musica del 9 al 16 de enero de 2010.

Brief Explanation
There are many things which, when you take away the music, lose a lot of or all meaning. Music brings you back to your mind: images, recollections, and smells. The music is magic. To show this, we did an experiment. We took famous shows and movies, took away the audio, then, in the radio you just hear the script being read, scripts that nobody understands until the moment when we hear the soundtrack that of course was classical music.