LONE RANGER by Y&R Bogota for Music Festival Of Cartagena

LONE RANGER

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Radio
Market Colombia
Agency Y&R Bogota
Creative Director Jaime Duque, Rafael Barthaburu, Victor Osorio
Production Real Music
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: CARTAGENA MUSIC FESTIVAL
Product/Service: INTERNATIONAL MUSIC EVENT
Agency: Y&R COLOMBIA
Creative Director: Jaime Duque/Victor Osorio
Scriptwriter: Juan Camilo Valdivieso/Jorge Millan/Oscar Muñoz
Agency Producer: Camilo Mateus
Account Manager: Monica Pereira
Production Company: REAL MUSIC, Bogotá, COLOMBIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R COLOMBIA, Bogotá, COLOMBIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Masked cowboy in a blue shirt and red handkerchief appears with his horse. Indian sidekick comes over his side. Masked cowboy in a blue shirt and red handkerchief spies some bank robbers. Indian sidekick looks at him. Masked cowboy in a blue shirt and red handkerchief says: 'Those are bandits'. Indian sidekick looks at him again. Masked cowboy in a blue shirt and red handkerchief races down the mountain to catch the bandits. Indian sidekick looks at him, and follows. Rossini comes on camera and turns the cowboy into a famous cowboy. SFX: Music ANN: Music is magic. 4th International Music Festival of Cartagena from January 9th to 16th, 2010.

Full script of the ad in the original language
MVO: Vaquero con antifaz negro, camisa azul y pañoleta roja, aparece con su caballo. Indio amigo llega a su lado. Vaquero con antifaz negro, camisa azul y pañoleta roja, avista unos ladrones de bancos. Indio amigo lo mira. Vaquero con antifaz negro, camisa azul y pañoleta roja, dice: 'Son bandidos...' Indio amigo vuelve y lo mira. Vaquero con antifaz negro, camisa azul y pañoleta roja, baja a toda velocidad por la montaña a atrapar a los bandidos. Indio amigo lo mira y lo sigue. Entra Rossini y convierte al vaquero en un vaquero famoso. SFX: Music ANN: Lamusica es magia. Cartagena cuarto fetival internacional de musica del 9 al 16 de enero de 2010.

Brief Explanation
There are many things which, when you take away the music, lose a lot of or all meaning. Music brings you back to your mind: images, recollections, and smells. The music is magic. To show this, we did an experiment. We took famous shows and movies, took away the audio, then, in the radio you just hear the script being read, scripts that nobody understands until the moment when we hear the soundtrack that of course was classical music.