SUPERMAN by The Jupiter Drawing Room South Africa for Musica

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SUPERMAN

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Industry Retail, Distribution & Rental companies
Media Radio
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin
Production Big Leap Music & Post
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: MUSICA
Product/Service: BLU RAY RELEASES
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Scriptwriter: Jonathan Commerford
Agency Producer: Caryn Brits
Account Manager: Timothy Young
Production Company: BIG LEAP MUSIC & POST, Cape Town, SOUTH AFRICA
Sound Studio: Big Leap Music & Post
Sound Engineer: Craig Ormond
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Look, in the sky, chief... FVO1: It’s a bird! MVO2: It’s a plane. MVO1: No look, it's... SFX: Door opening MVO3: A double-deck, wide-body four-engine airliner manufactured by the Airbus corporation, with seating for 525 people in standard 3 class configuration. Nicknamed the Superjumbo, this is the largest passenger airline in the world and, if you look carefully, you can see in row G on the second level, a young boy with bright red hair waving at us. FVO1: Hmm... MVO2: Okay... SFX: Superman theme ANN: Get more detail than you need with classic movies like Superman Returns on Blu Ray. Now available at a Musica Store near you. SFX: Musica mnemonic: The World Awaits

Brief Explanation
Musica is South Africa’s largest entertainment retailer. Musica has recently started stocking Blu Ray products, and we were given the difficult brief of encouraging consumers to re-purchase movies that they probably already own, on a new format. Blu Ray is a new High Definition type of media. It allows the viewing of movies at incredibly high resolutions, providing much more detail than regular DVDs. We dramatised this. Blu Ray is a new High Definition type of media. It allows the viewing of movies at incredibly high resolutions, providing much more detail than regular DVDs. We dramatised this.