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Industry Banking & Financial Services
Media Radio
Market Australia
Agency Clemenger BBDO Melbourne
Copywriter Ben Keenan Director
Director Gary De The Glue Society
Executive Creative Director Ant Keogh
Creative Director Darren Pitt, Rohan Lancaster, Julian Schreiber, Tom Martin
Art Director Russel Fox
Production The Refinery
Released August 2012

Credits & Description

Category: Finance & insurance
Brand: NAB
Agency: Clemenger BBDO, Melbourne
Country: Australia
NAB creates Stand-Ins to help fans get to the AFL Grand Final


Clemenger BBDO Melbourne has created a competition to highlight NABâs sponsorship of the AFL.


The NAB Stand-Ins are a specially created team of twenty NAB men and women willing to fulfil footy fansâ prior commitments on match day, leaving them free to go to the big game.


The Stand-Ins will turn up to whatever and wherever youâre meant to be on 29th September: work, a childrenâs birthday party, a Christening, a house auction â even your own wedding. Although weâre not sure that last one would have a positive impact on the longevity of the marriage.


Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says recent research confirms the idea meets a genuine consumer need.


âWe found that nearly half of Victoria would give up whatever they were meant to be doing that day in order to get to the Grand Final. Footy fans said they would give up beer, hand over their mobile phone and even give up wearing deodorant for a year to get a seat at the game.


âIâm hoping weâre not sitting next to those fans,â he added.


NAB Chief Marketing Officer, Sandra De Castro, says the bank is proud to open their allocation of 2012 AFL Grand Final tickets up to the fans.


âThis campaign breathes life into one of the most gratifying components of NABâs âmore give, less takeâ promise: our dedication to doing the right thing.â


âAs a bank, we are committed to being competitive and this is inherent in all that we do. We asked ourselves what we could do to support the unsung heroes of the game - the fans - and Stand-Ins seemed like a good solution,â said De Castro.


To apply, fans need to submit in 50 words or less why they need a NAB Stand-In on Grand Final Day via NABâs Facebook page or at nab.com.au/afl.


The campaign includes the competition, social media, online, outdoor, TV, radio, press and in-store executions.

Category: Finance & insurance
URL: http://standins.nab.com.au
Client: NAB
Agency: Clemenger BBDO, Melbourne
Production: Will O_Rourke
Country: Australia
Director: The Glue Society
Executive Creative Director: Ant Keogh
Creative Director: Rohan Lancaster
Creative Director: darren pitt
Creative Director: Julian Schreiber
Creative Director: Tom Martin
Art Director: Russel Fox
Copywriter: Ben Keenan
Agency Producer: Sevda Cemo
Client Services Director - Simon Lamplough
Account Director - Belinda Danks-Woodley
Account Director - Jessica Hughes
Account Manager - Kate Joiner
Senior Planner - Heather Lewis

Client
Sandra De Castro â Chief Marketing Officer
Kevin Ramsdale - General Manger of Brand
Jodi Geddes - Head of Enterprise Sponsorship and Events
Lesa Brown - Brand Manager, Planning Brand Management

Production

Editor - Tim Parrington
Executive Producer - Michael Ritchie
Producer - Ian Iveson
Head of Projects - Josh Mullens
DOP (cinematographer) - Rob Marsh
Post Production Offline - The Butchery
Online Operator - Eugene Richards
Post Production Online - The Refinery
Sound - Flagstaff Studios
Sound Engineer - Paul Le Couteur
Music - Level Two Music / Flagstaff Studios
Digital Production - Celia Karl
Print Production - Ben Nash

The Radio ad titled NAB: Wedding was done by Clemenger BBDO Melbourne advertising agency for product: Nab Banking (brand: Nab) in Australia. It was released in Aug 2012.