BATH by Try/Apt Oslo for Demensforeningen

BATH

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Industry Charities, Foundations, Volunteers
Media Radio
Market Norway
Agency Try/Apt Oslo
Production Bade Og Oslo
Director Petter Jahre
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: DEMENSFORENINGEN
Product/Service: NATIONAL DEMENTIA FOUNDATION
Agency: TRY ADVERTISING AGENCY
Scriptwriter: Eva Sannum/Jørgen Bøhle Bakke
Production Company: BÅDE OG, Oslo, NORWAY
Director: Petter Jahre
Sound Studio: Både Og
Sound Engineer: Joachim Sandvik/Hans Kristian Heide
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TRY ADVERTISING AGENCY, Oslo, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Come on, let's get into the bath. BOY: I don't want to have a bath. MVO: Well you have too. BOY: No. MVO: Yes, you have too, you haven't had a bath for a long time and we can't go around being smelly, can we? BOY: I don't want to have a bath I said, it's cold. MVO: Cold, stop it. You've always loved your baths. You used to take your morning baths well into October. Don't you remember, mommy? ANN: Dementia will often lead to roles being reversed within a family. This can be difficult to handle alone. Talk to us, at The National Dementia Foundation, at 815 33 032.

Full script of the ad in the original language
MVO: Kom, så får vi deg i badekaret. BOY: Jeg vil ikke bade. MVO: Men det må du. BOY: Nein. MVO: Jo, du har ikke badet på lenge, man kan ikke gå rundt å lukte vondt, vet du. BOY: Jeg vil ikke bade sa jeg. Det er kaldt. MVO: Kaldt, ikke tull nå. Du som alltid har vært så glad i å bade. Du pleide jo å ta morgen bad i sjøen til langt uti Oktober. Husker du ikke det da, pappa? ANN: Demens kan føre til at rollene i familien bytter plass. Dette kan ofte være vanskelig å håndtere alene. Snakk med oss på Nasjonalforeningens Demenslinje på 815 33 032.

Brief Explanation
Note to jury: it was not easy to find British speaking kids aged 5 in Oslo, and we feel the ads lost some meaning in translation.