TO BED by Try/Apt Oslo for Demensforeningen

TO BED

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Industry Charities, Foundations, Volunteers
Media Radio
Market Norway
Agency Try/Apt Oslo
Production Bade Og Oslo
Director Petter Jahre
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: DEMENSFORENINGEN
Product/Service: NATIONAL DEMENTIA FOUNDATION
Agency: TRY ADVERTISING AGENCY
Scriptwriter: Eva Sannum/Jørgen Bøhle Bakke
Production Company: BÅDE OG, Oslo, NORWAY
Director: Petter Jahre
Sound Studio: Både Og
Sound Engineer: Joachim Sandvik/Hans Kristian Heide
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TRY ADVERTISING AGENCY, Oslo, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Right. Now you need to go to sleep. GIRL: No. MVO: Why not? GIRL: I'm scared. GIRL: You’re scared, why? MVO: I don't like the dark. I never did. So there. MVO: Look, when I was little, I was afraid of monsters and then you told me that monsters don't eat little children, because they taste like soap. Do you remember, mommy? ANN: Dementia, will often lead to roles being reversed within a family. This could be difficult to handle alone. Talk to us, at The National Dementia Foundation, at 815 33 032.

Full script of the ad in the original language
MVO: Sånn. Nå må du sove. GIRL: Nei. MVO: Hvorfor ikke? GIRL: Jeg er redd. MVO: Er du redd, hvorfor det? GIRL: Jeg liker ikke mørket, for jeg har aldri gjort det. Så det så. MVO: Da jeg var liten var jeg redd for troll og da pleide du å fortelle meg at troll ikke spiste barn fordi de smakte såpe. Husker du det mamma? ANN: Demens, kan føre til at rollene i familien bytter plass. Ofte er dette vanskelig å håntere alene. Snakk med oss på Nasjonalforeningens Demenslinje på 815 33 032.

Brief Explanation
Note to jury: it was not easy to find British speaking kids aged 5 in Oslo, and we feel the ads lost some meaning in translation.