WALK IN THE PARK by Try/Apt Oslo for Demensforeningen

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WALK IN THE PARK

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Industry Charities, Foundations, Volunteers
Media Radio
Market Norway
Agency Try/Apt Oslo
Production Bade Og Oslo
Director Petter Jahre
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: DEMENSFORENINGEN
Product/Service: NATIONAL DEMENTIA FOUNDATION
Agency: TRY ADVERTISING AGENCY
Scriptwriter: Eva Sannum/Jørgen Bøhle Bakke
Production Company: BÅDE OG, Oslo, NORWAY
Director: Petter Jahre
Sound Studio: Både Og
Sound Engineer: Joachim Sandvik/Hans Kristian Heide
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TRY ADVERTISING AGENCY, Oslo, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: I was thinking we could take a walk in the park, Saturday? BOY: Is it Saturday tomorrow? FVO: No, tomorrow's Thursday. BOY: Which day is it today then? FVO: Today is Wednesday, but the forecast for Saturday is great, so we could have a picnic. BOY: Is it Saturday tomorrow? FVO: No. Today is Wednesday, so tomorrow is? BOY: Friday! FVO: No mommy. After Wednesday it's Thursday, then Friday, and then it's Saturday. ANN: Dementia will often lead to roles being reversed within a family. This could be difficult to handle alone. Talk to us, The National Dementia Foundation, at 815 33 032.

Full script of the ad in the original language
FVO: På lørdag tenkte jeg kanskje vi kunne gå en tur i parken. BOY: Er det lørdag i Morgen? FVO: Nei i Morgen er det Torsdag. BOY: Hvilken dag er det i dag da? FVO: I dag er det onsdag, men på lørdag er det meldt kjempefint vær så da kan vi jo ta med litt mat å spise ute. BOY: Er det lørdag i morgen? FVO: Nei i dag er den onsdag, så i morgen er det? BOY: Fredag! FVO: Nei mamma. Etter onsdag er det torsdag, så fredag, og så kommer lørdag. ANN: Demens kan føre til at rollene i familien bytter plass. Ofte kan dette være vanskelig og håndtere alene. Snakk med oss på Nasjonalforeningens Demenslinje på 815 33 032.

Brief Explanation
Note to jury: it was not easy to find British speaking kids aged 5 in Oslo, and we feel the ads lost some meaning in translation.