National Thoroughbred Racing Association (NTRA) Radio KARAOKE by Devito/Verdi


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Industry Culture, Leisure & Sport, Sports Teams & Events
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released December 2004


Cannes Lions 2005
Radio Travel, Entertainment & Leisure Gold Lion for the Campaign

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Brad Emmett/Lee Seidenberg
Agency Producer: Barbara Michelson

Script in English

ANNCR: And they're off. Out of the gate It's KARAOKE BAR with WATERED DOWN DRINKS. Quickly moving to the front is NEWLYWEDS with I'VE GOT YOU BABE. Next it's SORORITY GIRLS with, I don't believe it, LIKE A VIRGIN. Now coming on strong it's BITTER BABES with I WILL SURVIVE and here comes THROBBING HEADACHE with THUMPING and POUNDING. Oh no, here comes JAPANESE TRIO with ROVE ME TENDER, YOU RIGHT UP MY RIFE and ROOEY ROOEY. And in the end it's going to be RINGING EARS, MOTHER OF ALL MIGRAINES, and SIX HOURS YOU'LL NEVER GET BACK.

VO: For a better time, go to the track. National Thoroughbred Racing. We bet you love it.