National Thoroughbred Racing Association (NTRA) Radio SHAKESPEARE by Devito/Verdi


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Industry Culture, Leisure & Sport, Sports Teams & Events
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Released December 2004


Cannes Lions 2005
Radio Travel, Entertainment & Leisure Gold Lion for the Campaign

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Erik Fahrenkopf/Anthony Decarolis/Daniel Giachetti/John Clement
Agency Producer: Barbara Michelson

Script in English

ANNCR: And they’re off. Out of the gate it’s WINE, CHEESE, and SHAKESPEARE IN THE PARK. And ACT ONE is off to an excruciatingly slow start. But here comes the favorite, MEN IN TIGHTS followed by TO BEETH, TO HAVETH, and WHAT LANGUAGE IS THISITH? But don’t look now, here comes I’M BORED and THIS SUCKETH. And now it’s a real battle between HEAVY EYELIDS and STAYING AWAKE. It’s HEAVY EYELIDS. It’s STAYING AWAKE. Fading fast is FEELING IN THINE LEGS and WILL TO LIVETH. And in the end it’s WHERE ART THOU INTERMISSION and WAKETH ME WHEN IT’S OVER.

VO: For a better time, go to the track. National Thoroughbred Racing. We bet you love it.